Stop and think for a moment.. Two years ago, the latest and greatest electronic device just came out, everyone rushed to buy it, it was state of the art, it was the best, and people stood in line for hours, even days, to get their hands on one. Now fast forward to the present, the same electronic device is considered old and slow, the screen not state of the art, and the cool factor has dropped by about 90%. Why is that? Well for one, marketing is a huge contributor to the cool factor, two years later you no longer see your product being hyped or talked about between friends, in fact you see it sold by the hundreds, at prices that will make you feel you got ripped of in the first place, and we’re talking brand new units sealed in packages.
If you are buying electronics every year and can afford to rid of or sell you previous model at a great discount, this article is not for you, if you are like the rest of us, who don’t want to pay an arm and a leg, or simply cannot afford $600 for a device that will be considered obsolete in a couple of years, then this article is for you!
Electronic gadgets are wonderful, they are pretty, look cool, and are mostly useful, you can make phone calls, access your email, stay in touch with your friends, take selfies, buy concert tickets, find a nearby taxi cab, check the weather, and much much more.. So why do they cost so much, and why are people always looking to buy the latest version of that same device, even though their current one works just fine, and at one point was considered THE best?
Without getting too psychological about our consumer society let’s just say that people respond well to marketing, in fact they respond so well that the companies making these products are making insane profits that they themselves never dreamed of a few years go, and to step out of that circle of consumerism is very difficult, you must really be special to accept that the device you bought today will serve you for the next four years, and in fact why not? It is fast, it runs a huge number of software, it takes photos, and pretty much does the same exact thing the new one does, but it looks old, is worn out and scratched, the screen is cracked in the corner, and the battery no longer holds a charge.
Solution? Buy the same model but brand new, they are out there on auction sites for a fraction of what you paid for. Think about it, the same device you thought was so wonderful a couple of years ago, brand new, packaged, for half the price? Sounds tempting does it? Well it is, and guess what many people do this, they actually upgrade to a previous model, brand new in a package, that is the smart thing to do, that is the sensible thing to do, and you will save a ton of money and will be very happy with your product. So what if your friends own the latest? Will they have enough money left for entertainment? What about paying for subscriptions to their favorite online game? Going to the movies, concerts? They most likely won’t, they are likely to stay home, staring at their brand new device, scrolling between screens, you on the other hand are at a concert, sending them a selfie, and yes with the older model.